Information technology advancements have made it easier for people to carry out daily tasks
such as shopping for necessities, including fruits and vegetables that are consumed daily …

Abstract Indonesia sebagai Negara Maritim dengan potensi kelautan melimpah, namun
produksi garam dalam negeri tidak mencukupi kebutuhan nasional, mengakibatkan impor …

In this study we examined the relationship between product attributes, content marketing,
influencer marketing, customer satisfaction, and purchase intent. Additionally, we …

Influencers play a major role through social media in influencing their followers and their
purchasing response due to the trust and credibility they enjoy. This study aims at exploring …

This study investigates how brand ambassadors, digital marketing and brand image
influences consumer purchase intention for beauty products in South Korea with brand trust …

Social network has developed significantly in recent years. In the era of the Industrial
Revolution 4.0, the Digital Marketing industry is changing strongly with digital platforms that …

Companies are actively striving to enhance their brand equity. This study aims to investigate
the impact of brand equity on purchase intention and in turn, consumer purchasing behavior …

Digital marketing is a powerful modern business strategy for increasing apparel brand
awareness through social media and e-commerce. However, there has not been in-depth …

Em uma sociedade em que se observa, ao mesmo tempo, agentes que produzem e
consomem informação, o intento de obter destaque em meio a imensidão informacional …

Penelitian ini bertujuan untuk mengetahui pengaruh Search Engine Optimization dan Social
Media Marketing terhadap minat beli produk kleveru pada masyarakat di Kelurahan …