Interactive effects of market orientation, innovation orientation and sales control systems on firm performance in B2B markets
UB Aydin, U Alniacik - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose This study examines the interaction between sales control systems and firm level
strategic orientations and their joint effects on company performance in B2B context …
strategic orientations and their joint effects on company performance in B2B context …
Personal selling and sales management abstracts
SM Mangus - Journal of Personal Selling & Sales Management, 2024 - Taylor & Francis
The purpose of this section is to keep readers abreast of current personal selling and sales
management literature. In addition, we review more than sixty academic publications …
management literature. In addition, we review more than sixty academic publications …