Performance measures and metrics (PMM) is identified to be an essential aspect of
managing diverse supply chains. The PMM improves the firm's performance by providing …

The literature on big data analytics and firm performance is still fragmented and lacking in
attempts to integrate the current studies' results. This study aims to provide a systematic …

Organizations continue to incorporate social media analytics into their routines to improve
their performance outcomes. However, industrial marketing literature is lagging in that it has …

Despite the exponential growth of social media in emergency services design and delivery,
academic research and managerial practice have paid little attention to how to adopt and …

Social media data reveal patterns of knowledge, attitudes, and behaviours of users on a
range of topics. This study analysed 4398 tweets gathered between 17 January 2022 and 3 …

This study uses a content analysis method to systematically review 83 research papers from
2002-2018 to explore consumer-to-consumer (C2C) e-commerce research trends. The …

Purpose The significance of social media in our lives is manifold. The tourism sector closely
interacts with existing and potential tourists through social media, and therefore, social …

This paper aims to present the current social media analytics in marketing research. A
bottom-up thematic content analysis of 123 academic papers from 38 top Marketing and …

Purpose Based on an organizational capability perspective, this paper aims to propose a
development model for social media analytics (SMA) capability that can be applied to …

As consumer's consumption of digital media and usage of social media platforms continues
to grow, businesses have been searching for new ways to track, analyze, and measure this …