Social media analytics uses data mining tools, platforms, and analytics techniques to collect
and analyse infinite amounts of social media data. Social media analytics tools extract …

The adoption and use of social media by Small, Medium and Micro-Sized Enterprises
(SMMEs) is an area that has received attention from scholars. Yet, there remains a limited …

Social media platforms have become extensively used as communication tools and
information sources among people through the advancements in online technologies. In the …

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Citizen Relationship Management (CzRM) can improve governmental service delivery and
offer citizens an opportunity for e-participation and collaboration and improved service …

Abstract Social Media Analytics (SMA) can provide methods and tools for government to
monitor, analyse and visualise social media data, and assist with Citizen Relationship …

Marketing research has been through a significant evolution in the digital age. The evolution
of technology has had a cross-cutting impact on the discipline. In light of this, a perspective …

Nowadays it happens more and more frequently that people get their opinions about
products in social media or online reviews. For this purpose, product reviews themselves or …

This research is aiming to improve performance indicators in business units through the
development of a social media framework that helps businesses to systematically adopt …

Analytics (SMA) is a rapidly growing topic. For governments, SMA holds the promise of
providing tools and frameworks to collect, monitor, analyse and visualise social media data …