This research examines the synergistic influence of inventory competition, artificial
intelligence (AI) adoption, and digital marketing intensity on quality improvement decisions …

This research aims to explore the impact of AI-induced anxiety on the adoption of mobile
payment services in supply chain firms, viewed through the lens of Mental Accounting …

Buku" Manajemen Pemasaran" merupakan panduan praktis yang membahas berbagai
aspek penting dalam pengelolaan pemasaran perusahaan. Dalam buku ini, pembaca akan …

Visible–shortwave near-infrared spectroscopy has been used for internal quality
measurement, but the optical penetration to the thickness of fruit skin becomes a challenge …

The purpose of this study is to analyze the influence of digital marketing, word of mouth, and
service quality on purchasing decisions through a quantitative questionnaire using an …

This research aimed to formulate priority strategies for adopting Internet of Things (IoT)-
based innovation by millennial farmers in Central Java Province, Indonesia. This research …

The research aim was to compare and analyze articles from 2018 to 2023 that include
scientific literature, mathematical and statistical methods for achieving social aspects of …

The object in this study is the Rest Area located in Jonggol, West Java. The purpose of the
study aims to explain the function of social media, especially Whatsapp as a marketing …

Advances in information technology, especially the internet, have affected all economic
activities in Indonesia, including business activities and trade in agricultural products …

The city of Bogotá requires approximately 2.7 million t of food products annually, of which
84% comes from the territories associated with the Central Region of the country (Bogotá …