Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review
Social media are increasingly becoming a valuable tool for Business-to-Business (B2B)
organizations. However, social media research in B2B lacks a comprehensive overview …
organizations. However, social media research in B2B lacks a comprehensive overview …
Augmented reality in online retailing: a systematic review and research agenda
H Kumar - International Journal of Retail & Distribution …, 2022 - emerald.com
Purpose Augmented reality (AR) has received massive attention in online retail. Therefore,
the paper aims to review the state-of-the-art literature on AR in online retailing, by identifying …
the paper aims to review the state-of-the-art literature on AR in online retailing, by identifying …
[HTML][HTML] Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey
Fundamental shifts in business-to-business (B2B) buying behavior make digital content
marketing (DCM) a strategic priority for vendors, though firms struggle to achieve its full …
marketing (DCM) a strategic priority for vendors, though firms struggle to achieve its full …
Designing conceptual articles: four approaches
E Jaakkola - AMS review, 2020 - Springer
As a powerful means of theory building, conceptual articles are increasingly called for in
marketing academia. However, researchers struggle to design and write non-empirical …
marketing academia. However, researchers struggle to design and write non-empirical …
Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness
M Gao, L Huang - Journal of Retailing and Consumer Services, 2021 - Elsevier
The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …
customer loyalty through customer engagement and relationship program receptiveness …
A meta‐analysis of customer engagement behaviour
Customer engagement behaviour has emerged as an influential concept in marketing and
refers to customers' behavioural manifestation towards a firm originating from motivational …
refers to customers' behavioural manifestation towards a firm originating from motivational …
[HTML][HTML] Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
P Cuesta-Valino, P Gutiérrez-Rodríguez… - Journal of Business …, 2023 - Elsevier
In the digital era, the offer of multiple shopping channels in the retail sector has been
improved, and customers are changing their shopping habits. For this reason, supermarkets …
improved, and customers are changing their shopping habits. For this reason, supermarkets …
Service ecosystem design: Propositions, process model, and future research agenda
While service design has been highlighted as a promising approach for driving innovation,
there are often struggles in realizing lasting change in practice. The issues with long-term …
there are often struggles in realizing lasting change in practice. The issues with long-term …
Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling
Business markets are facing major changes due to an increasing digitalization trend and
consequent changes in buying behaviors. Practitioners and academics alike have started to …
consequent changes in buying behaviors. Practitioners and academics alike have started to …
Shaping circular service ecosystems
The circular economy (CE) presents an alternative perspective to the linear take-make-use-
dispose model prevalent in industrial value chains. CE envisions economies operating like …
dispose model prevalent in industrial value chains. CE envisions economies operating like …