Purpose This study investigates the impact of traditional marketing analytics and big data
analytics on the success of a new product. Moreover, it assesses the mediating effects of the …

The previous experience of customers is assessed by textual reviews and ratings to reflect
their levels of satisfaction with the service or product. Online reviews and ratings have …

The Internet of Things (IoT) has tremendous success in health care, smart city, industrial
production and so on. Protected agriculture is one of the fields which has broad application …

Deep learning (DL) constitutes a modern technique for image processing, with large
potential. Having been successfully applied in various areas, it has recently also entered the …

Big Data has emerged in the past few years as a new paradigm providing abundant data
and opportunities to improve and/or enable research and decision-support applications with …

The willingness to invest in Internet of Things (IoT) and Big Data Analytics (BDA) seems not
to depend on supply nor demand of technological innovations. The required sensing and …

The expansion of big data and the evolution of Internet of Things (IoT) technologies have
played an important role in the feasibility of smart city initiatives. Big data offer the potential …

Social network based applications have experienced exponential growth in recent years.
One of the reasons for this rise is that this application domain offers a particularly fertile …

The advent of connected devices and omnipresence of Internet have paved way for
intruders to attack networks, which leads to cyber-attack, financial loss, information theft in …

Customer segmentation via online reviews and ratings can assist different hotels, including
spa hotels, to better inform marketing strategy development and ensure optimal marketing …