The paper showcases the possible application of social media analytics in new product
development (NPD). It compares users' emotions before and after the launch of three new …

Purpose Customers are interested in finding service recommendations, reviews and word of
mouth using social networking platforms. These service reviews are useful for enhancing …

Not all social media-amplified campaigns that worked in the developed markets succeed in
the emerging markets. For instance, YouTube and Twitter-driven TV advertising campaign …

The main aim of this paper is to analyze attitudes toward online violence in order to identify
the current state of this problem through psychosocial analysis, as well as the possibility of …

Currently, the adoption and use of social media is widespread in various sectors, including
retail businesses. However, new policies significantly affect the adoption of social media and …

Due to the vast availability of user-generated content, social media is considered useful for
businesses to track users' reactions, preferences and change in sentiments toward a specific …

Despite being a large and fastest emerging market, the existing landscape of social media
research in and of India is not known. The literature is classified in two axes–level of …

Semenjak adanya pandemi COVID-19 yang melanda dunia, termasuk Indonesia,
pemerintah menghimbau untuk tetap di rumah saja dan memberlakukan Pembatasan …

Con frecuencia, los psicólogos caen en la tentación de cometer el mismo error de sentido
común sobre la naturaleza de las' emociones' que la gente común de la que aprenden y …

Perkembangan teknologi memudahkan masyarakat untuk berkomunikasi dan mendapatkan
informasi. Persaingan dalam dunia usaha juga semakin kompetitif. Sehingga pelaku usaha …