Research on psychological ownership is prevalent in the consumer domain. This article
details the theoretical core of psychological ownership, integrating research in consumer …

Purpose Following the recent surge in research on carsharing, the paper synthesizes this
growing literature to provide a comprehensive understanding of the current state of research …

Technological innovations are creating new products, services, and markets that satisfy
enduring consumer needs. These technological innovations create value for consumers and …

The COVID-19 pandemic has affected millions of service firms worldwide; therefore, they
must be resilient during these uncertain economic times. This paper develops a new …

This paper develops a technology-centric perspective on consumer engagement in the
digital ecosystem. Focusing on engagement with brands on social media-based brand …

Purpose The market for luxury is growing rapidly. While there is a significant body of
literature on luxury goods, academic research has largely ignored luxury services. The …

Gamification on the mobile platform through the concept of online games has the potential to
create unprecedented engagement with customers. With the growth in the gamification …

Object ownership changes how people perceive objects and self through psychological
ownership—the feeling that a thing is MINE. Psychological ownership usually tracks legal …

Chatbots' role in service contexts is changing to ensure better connectedness with
customers in the digital marketing era. Thus, developing an understanding of how to …

Interest in the application of phygital marketing to retail commerce has increased in recent
years. Implicit in this excitement is the notion that physical experiences provide unique value …