While there is a growing body of research on influencer marketing, it focuses almost
exclusively on the consumer marketing context, and offers limited insights for business-to …

The prevalence of Airbnb as a sharing economy platform has grown, and trust is the
foundation that motivates users to participate in the Airbnb sharing phenomenon. Although …

Purpose In recent years, the business of container lines has faced severe challenges such
as overcapacity and low profitability. To survive in such a competitive market, container lines …

The concept of relationship characterizes a mainstream school of modern management
thoughts. In the customer market, it transcends core business activities of mere selling and …

Purpose–This paper aimed to analyze the contribution of interorganizational relationships,
specifically between suppliers and clients, to organizational cultural changes …

This study aims to investigate the effects of customer value, service quality, trust and
commitment on customer loyalty in the context of business-to-business. Moreover, this study …

Owing to the increased use of social media and networking, social commerce is gaining
popularity among industry experts and academia. As a result, there are ongoing concerns …

Abstract In this study, Structural Equation Modeling was utilized in an exploratory manner to
answer the following questions:(1) Can relationship marketing practices be predicted by Big …

In service companies, maintenance and expansion of relational exchanges reinforce
customer retention as a differentiator from the competition. In this research we developed …

Purpose: The extant literature on business-to-business relationship has shown that trust,
relationship duration, and social bond are the key drivers of relationship satisfaction …