O estudo teve como objetivo propor estratégias de ommichanel para empresas de varejo de
moda. Inicialmente, foi realizada uma pesquisa bibliográfica, onde foram mapeadas as …

This study examines customer value perception models including product quality, service
quality, innovation, price and store image. How to understand the relationship between …

Анотація Мета статті полягає в дослідженні особливостей трансформації бізнес-
процесів сучасного роздрібного торговельного підприємства на основі диверсифікації …

Digital fashion is a multidisciplinary field, and the technological innovations that are making
it possible can be clustered under following four themes:(1) digital design and e …

The main aim of this research is the development of a methodological approach for the
promotion of a new fashion brand based on a digital marketing strategy. This method should …

Nowadays, companies and financial institutions have different strategies and priorities
aligned with their financial goals and digital maturity; however, they rapidly make efforts to …

В статье рассматриваются модели масштабирования бизнеса как основы развития и
роста компании. Перед руководством любой организации возникает закономерный …

This paper studies the supply chain system composed of online brand owners based on
pure network sales to offline expansion, takes the single network channel model …

The aim of the study is to evaluate the customer expectations and workplace efficiency of
tourism industry in the competitive market environment. For this purpose, house of quality is …

The study introduces web 3.0 technology features such as 3D body scanning technology
and virtual size and fit interfaces in Pakistani fashion e-commerce platforms to introduce …