Business development policies cover both marketing and sales functions, as they are so
intertwined in most firms. Thus, managers should comply with the factors that influence …

This paper aims to systematically review the existing literature to better understand multiple,
complex facets of green consumption behaviour in the tourism sector and identify areas for …

Some key members of our society have established a goal to reduce the consumption of
natural resources. However, there is still a growing consumption of goods, which impacted …

In the context of the COVID-19 pandemic, online sales have increased in recent years for
many products. Responsible consumption has also been considered by households and …

Customers are becoming more concerned about the use of green practices in the hotel
industry. Managers are therefore starting to recognise the significance of green practices for …

The purpose of this chapter is to provide an overview of sustainability in the luxury marketing
sector among brand managers, scholars, policymakers, journalists, and academics in the …

Abstract Advancements in FinTech and Industry 4.0 have made digital financial services
more convenient and cost-effective, leading customers to expect them to be fun and offer …

This research explores the key drivers of purchase intention for luxury goods in the new
tourism era after the pandemic via constructs associated with the behavior of tourist …

Purpose-The aim of the study is to determine how sustainability perception affects electronic
word-of-mouth communication and purchase intention. The perception of sustainability …

The COVID-19 pandemic has significantly impacted human life, particularly consumer
behavior and the purchase of products and services. This study intends to investigate the …