The Promise and Peril of Big Data in Driving Consumer Engagement
C Vasilopoulos, L Theodorakopoulos… - Technium Soc. Sci …, 2023 - HeinOnline
The advent of big data has transformed the way in which businesses interact with
consumers. With the ability to collect and analyze vast amounts of data from multiple …
consumers. With the ability to collect and analyze vast amounts of data from multiple …
Optimizing Marketing Management Strategies Through IT Innovation: Big Data Integration for Better Consumer Understanding
AHPK Putra, KM Rivera, A Pramukti - Golden Ratio of Mapping Idea …, 2023 - goldenratio.id
The dynamic business environment, the fusion of Information Technology (IT) innovation
with marketing management strategies has emerged as a crucial element for success amidst …
with marketing management strategies has emerged as a crucial element for success amidst …
Análisis de sentimientos para identificar el impacto emocional causado por el COVID-19 en usuarios de twitter a través de los tweets realizados en Colombia
LF Domínguez Guzmán, KY Chocontá Quintero - repository.udistrital.edu.co
Karen Yuliana Chocontá Quintero Luis Fernando Dominguez Guzmán Page 1 1 ANÁLISIS
DE SENTIMIENTOS PARA IDENTIFICAR EL IMPACTO EMOCIONAL CAUSADO POR EL …
DE SENTIMIENTOS PARA IDENTIFICAR EL IMPACTO EMOCIONAL CAUSADO POR EL …