Purpose This study aims to describe, synthesise and clarify the findings of published studies
on individual continuance intention to use an information system (IS), considering the fact …

Nonprofit organizations (NPOs) need to maintain effective relationships with a growing
multiplicity of stakeholders with potentially divergent interests. In parallel, today's digital …

Interactivity, which is a key characteristic of the live streaming commerce environment,
fosters users' active attitudes and behaviors in communications and transactions. However …

This study examined how artificial intelligence (AI)-driven chatbots impact user experience. It
collected survey data from 1,064 consumers who used any chatbot service from the top 30 …

The aspects that could shape customers' virtual experiences with chatbot applications are
poorly understood. Therefore, this study aims to empirically examine the main factors that …

This paper explores the influence of digital technologies on the consumer decision-making
in retail sector with two online survey-based studies. Study 1 identifies unique attributes of …

As the use of technological features is becoming more common in digital retailing, retailers
have adopted augmented reality (AR) solutions to help consumers browse their products …

Purpose Social media influencers (SMIs) play an increasingly important role in influencing
youth and their shopping behaviours in digital marketing. Research has examined various …

Purpose Social media campaigns by fashion brands typically rely on two types of accounts:
official brands' accounts and social media influencers' accounts. The current study …

Social commerce, as a relatively new phenomenon, has attracted little research attention.
This study aims to provide initial insights into the dynamics of customer participation in social …