Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention

R Guo, Y Wang - Journal of Retailing and Consumer Services, 2024 - Elsevier
The proliferation of influencer marketing has led to consumer information overload, making it
crucial to create posts that effectively engage consumers. This study employed semi …

[PDF][PDF] The Impact of Climate Change, Environment, and Health Worker Density Index on Road Accident Fatalities: Evidence from Top Ten Pollution Emitting Countries

C Wang, F Wang, MA Mahmood, Q Ali - Polish Journal of Environmental …, 2024 - pjoes.com
This study addresses the interconnected determinants of road traffic safety in the context of
the top 10 pollution-emitting countries, employing a data-driven ecological systems …

[HTML][HTML] Identification of Marketing Capabilities in the Life Cycle of Start-ups

Z Kazemi, K Askarifar, A Ebrahimi - Journal of Entrepreneurship …, 2024 - jed.ut.ac.ir
Objective: Today, the role of start-ups in the economic development of societies is such that
it has a significant share of planning and studies at various levels, including policy and …

[PDF][PDF] A kvalitatív komparatív elemzés és alkalmazása a vállalkozáskutatás területén.

K Éva - Hungarian Statistical Review/Statisztikai Szemle, 2024 - ksh.hu
A tanulmány ismerteti a kvalitatív összehasonlító elemzés (Qualitative Comparative
Analysis, QCA) módszerét, alkalmazásának feltételeit és lépéseit. A QCA a halmazelmélet …