This paper aims to explore the intentions to use FinTech and its important role in the banking
industry in Jordan. Accordingly, this study analyzes the nature of the relationship between …

Customers' online shopping intentions have not changed in response to technological
advancements, making it difficult for businesses and marketers to invent new strategies to …

The study's objectives were to inspect how media marketing influenced the development of
customer satisfaction and trust through the mediating effect of consumer engagement. In …

This study aims at investigating the factors that determine the continuous intention to use
smartwatches, one of the most prevalent types of wearable devices. The study extends the …

The moderating role of influencer endorsement and perceived monetary benefits on the
relationship between perceived risk and financial artificial intelligence services was …

The purpose of this study is to explore the role of implementing e-supply chain management
(E-SCM) on the competitive position of companies and whether implementing customer …

This study assessed the effects of website design on the intention to visit the Museum of
Parliamentary Life, and the moderating role of E-service quality and digital content in the …

The study aimed at developing a new model that integrates mobile banking service quality
in its three dimensions: information quality, system quality, and interface design quality, with …

This study examines the impact of corporate social responsibility on customer loyalty in
Jordanian commercial banks. The study aimed to examine the mediating role of customer …

The current research aims to systematically review the impact of the Internet of Things (IoT)
on online marketing, focusing on its opportunities and challenges. Using the PSALSAR …