Green consumption is evolving and has received much attention from retailers and
academic. Previous studies reveal a gap among green purchase intention and green …

Green consumption policies (GCP) are an essential measure to achieve carbon peak and
neutrality targets and have attracted widespread attention in social media. However, few …

The application of virtual reality (VR) promises unique visitor experiences in museum
tourism; however, the underlying characteristics of the experiences still need to be well …

Promoting positive emotional experiences for tourists is crucial for sustaining development
in rural areas. However, existing research has limited focus on the rural built environment …

This study aimed to investigate the influence of having a green certification logo (versus no
logo) supplementing with text (versus no text) on hotel guests using water behaviours. Focus …

Purpose This study proposed and tested a new conceptual model of memorable volunteer
tourism experiences (MVTEs) by examining the effects of novelty, meaningfulness …

This research investigates the impact of consumers' environmental knowledge,
connectedness to nature and climate change anxiety on their intention to stay in an eco …

This study analyses the impact of GDP per capita, domestic credit, savings, and population
on the environment in Pakistan from 1995 to 2019. The country has consistently been …

Rural tourism spurs economic growth and jobs but harms the Environment due to energy
demands. The study accounts for energy use, globalization, and economic growth to assess …

This study developed and validated a five-dimension scale of tourist rural destination
restorative capacity. Following the scale development procedure recommended by …