Purpose This paper aims to investigate the relationship between market orientation and
innovative marketing strategies and the effect of innovative marketing strategies on the …

Abstract Small, Medium and Micro Enterprises (SMMEs) are considered as economic
engines for many countries. In South Africa, the Small, Micro and Medium Enterprises …

This study focused on the effects of marketing mix strategies on the performance of SMEs in
Kogi State. To achieve the study's objectives, a survey research design was adopted. A …

Corporate social responsibility (CSR) is crucial for competitive advantage and survival of
firms globally. In the pursuit of excellence, many firms have embarked on CSR programs …

The aim of this study is to identify South African constructs of Intrapreneurial Orientation
aiding the internal growth of SMEs. The study is qualitative in design and utilizes a …

Marketing communication is seen as a vital activity for the survival and success of SMEs.
The aim of the study was to investigate the impact of marketing communication on the …

Lack of innovative marketing strategy is one of the most common issues faced by small and
medium-sized companies. Marketing strategy, tools, and tactics have been identified to be …

La innovación es un tema relevante para toda organización, innovación en marketing no es
la excepción, pues destacan las novedades en las actividades de marketing y su relación …

Marketing strategies constitute one of the key functional strategies that Small and Medium
Enterprises (SMEs) adopt to enhance performance. Organizations including Small and …

The study focused on examining the effect of Marketing Strategies on Sales Performance of
Manufacturing Firms in Uganda with specific focus on Tembo steels Uganda Limited as area …