[HTML][HTML] Artificial intelligence (AI) applications for marketing: A literature-based study

A Haleem, M Javaid, MA Qadri, RP Singh… - International Journal of …, 2022 - Elsevier
Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

The evolving role of artificial intelligence in marketing: A review and research agenda

B Vlačić, L Corbo, SC e Silva, M Dabić - Journal of business research, 2021 - Elsevier
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

Sustainable industrial and operation engineering trends and challenges Toward Industry 4.0: A data driven analysis

ML Tseng, TPT Tran, HM Ha, TD Bui… - Journal of Industrial and …, 2021 - Taylor & Francis
This study supplies contributions to the existing literature with a state-of-the-art bibliometric
review of sustainable industrial and operation engineering as the field moves toward …

Future of artificial intelligence and its influence on supply chain risk management–A systematic review

AD Ganesh, P Kalpana - Computers & Industrial Engineering, 2022 - Elsevier
Abstract Supply Chain Risk Management (SCRM) is a rapidly growing field of research
encompassing identification, assessment, mitigation, and monitoring of the risks or …

Artificial intelligence in customer relationship management: literature review and future research directions

C Ledro, A Nosella, A Vinelli - Journal of Business & Industrial …, 2022 - emerald.com
Artificial intelligence in customer relationship management: literature review and future
research directions | Emerald Insight Books and journals Case studies Expert Briefings Open …

A critical reflection on digitalization for the hospitality and tourism industry: value implications for stakeholders

O Ozdemir, T Dogru, M Kizildag… - International Journal of …, 2023 - emerald.com
Purpose This study aims to critically review the emerging technological developments and
digitalization efforts in the hospitality and tourism (HT) industry and discuss the implications …

Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives

JC Lee, X Chen - International Journal of Bank Marketing, 2022 - emerald.com
Purpose The development of mobile technology has changed the traditional financial
industry and banking sector. While traditional banks have adopted artificial intelligence (AI) …

Antecedents and outcomes of artificial intelligence adoption and application in the workplace: the socio-technical system theory perspective

X Yu, S Xu, M Ashton - Information Technology & People, 2023 - emerald.com
Purpose The use of artificial intelligence (AI) in the workplace is on the rise. To help advance
research in this area, the authors synthesise the academic research and develop research …

Metaverse for service industries: Future applications, opportunities, challenges and research directions

T Jung, J Cho, DID Han, SJG Ahn, M Gupta… - Computers in Human …, 2023 - Elsevier
Although the metaverse is still in the early stages of development and implementation, it has
the potential to revolutionize the way how businesses can interact with customers through …

Classifying and measuring the service quality of AI chatbot in frontline service

Q Chen, Y Gong, Y Lu, J Tang - Journal of Business Research, 2022 - Elsevier
AI chatbots have been widely applied in the frontline to serve customers. Yet, the existing
dimensions and scales of service quality can hardly fit the new AI environment. To address …