Exploring The Impact of Behavioural Biases on Digital Financial Product Adoption: An Empirical Study of Decision-Making Among Indian Consumers
A Ger, V Mistry, A Nair - Journal of Informatics Education and Research, 2023 - jier.org
Digital financial products have transformed the financial landscape, offering unprecedented
convenience to consumers. However, their adoption is influenced not only by rational …
convenience to consumers. However, their adoption is influenced not only by rational …