This study aims to determine how much influence service quality dimensions have on
customers' satisfaction who use BRI services. The model used in this study is observation …

Purpose—This study aims to investigate the impact of celebrity endorsement, halal labels,
and Word of Mouth on the purchasing intention of skincare products among millennials …

The purpose of the current research is to explore the impact of Instagram pages on
consumers' purchasing intentions among millennials in the fashion industry in Jordan. This …

Organizations want to enhance sales via improved purchases. Therefore, they want higher
purchase intentions. With the current green marketing wave, stakeholders need green …

Tujuan penelitian ini adalah untuk menguji pengaruh e-service quality, promosi dan harga
berpengaruh terhadap keputusan penggunaan Gopay. Penelitian ini menggunakan desain …

This study aims to investigate the effect of perceived quality on purchase intention mediated
by the perceived value and social media WOM. The process involved testing the cause-and …

Purpose: This study aims to critically examine the interplay of brand gestalt, brand
awareness, and brand image in the rapidly evolving context of ecotourism destinations …

The growing usage of digital platforms has made influencer marketing the most cost-
effective marketing tool, especially for products consumed by young digital natives. Among …

Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image dan Live Streaming
Marketing di Tiktok secara parsial Terhadap Keputusan Pembelian Produk Somethinc dan …

The trend that is happening nowadays is online transactions through live-streaming or what
is commonly known as live-streaming shopping. This study aims to determine the effect of …