Small-medium enterprises (SMEs) have a huge and not fully maximized potential to address
the socio-economic challenges that emerging economies are facing. This study assessed …

Abstract Small and Medium Enterprises (SMEs) play an important role in the economic and
industrial growth of a country. Almost 90% of all activities in the world are contributed by …

In the digital age, the emergence of social media has transformed the operational landscape
of small and medium enterprises (SMEs). Recognized as a tool that generates …

Social media (SM) are one of the marketing tools growing in importance with increasing
digitalisation. Companies use marketing to increase interest in their services or reach new …

The purpose of this paper is to offer a critical understanding of the motivations and benefits
of social media usage by small and medium financial enterprises with an empirical study …

This study aims to study the satisfaction of national tourists with the tourism experience in the
Sahara. It also seeks to examine the influence this has on the intention to return and spread …

Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

Purpose Government incentives are critical for successful indigenous innovation
commercialisation, yet there are concerns about the efficacy of these incentives. Therefore …

Purpose Unlike multinational companies, small and mid-size enterprises (SMEs) have
budget constraints and, thereby, cannot invest heavily in improving the creativity of …

This study aims to analyze the influence arising from entrepreneurial learning motivation
and income expectations on students' interest in entrepreneurship at the Teaching and …