Digital marketing analytics: A review of strategies in the age of big data and AI
Digital Marketing Analytics has become increasingly crucial in the contemporary business
landscape, especially with the advent of Big Data and Artificial Intelligence (AI). This paper …
landscape, especially with the advent of Big Data and Artificial Intelligence (AI). This paper …
The AI humanness: how perceived personality builds trust and continuous usage intention
SH Hsieh, CT Lee - Journal of Product & Brand Management, 2024 - emerald.com
Purpose The growing integration of artificial intelligence (AI) assistants and voice assistants
provides a platform for AI to enter consumers' everyday lives. As these voice assistants …
provides a platform for AI to enter consumers' everyday lives. As these voice assistants …
Joy and excitement in the purchase process: the role of materialism and brand engagement
Purpose This paper aims to use the cognitive appraisal theory to investigate the effects of
brand engagement and materialism on the positive emotions of joy and excitement evoked …
brand engagement and materialism on the positive emotions of joy and excitement evoked …
[HTML][HTML] Taste, sustainability, and nutrition: Consumers' attitude toward innovations in aquaculture products
J Lu, Y Xiao, W Zhang - Aquaculture, 2024 - Elsevier
Marine aquaculture is one of the solutions to provide sustainable nutritious food. While
technological and product development in the marine aquaculture industry is challenging …
technological and product development in the marine aquaculture industry is challenging …