Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

Small and medium-sized enterprise plays a significant role in economic development by
creating jobs, increasing wealth, and reducing poverty. The present study was conducted in …

The changing trend in the circular economy has pushed most firms to be competitive in their
business activities using emerging technology. SMEs in recent times are increasingly …

The services sector continues to play a major role in the transformation of economies. For
instance, the tourism sub-sector, which is a key segment of the service sector has become …

Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …

Social media is gradually transforming diverse business ecosystems due to the limitless
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …

Undoubtedly, entrepreneurial knowledge is a prerequisite for the survival of every business
organization. To this, the contribution of Small and Medium Enterprises (SMEs) in the socio …

Objective: This study aimed to examine and explain the effect of storytelling and product
innovation on the purchase intention of cosmetics made from natural ingredients through …

Purpose This study aims to explore how businesswomen running micro and small
enterprises (MSEs) use social media (SM) to engage customers. The study also investigates …

Social media has facilitated interaction between businesses and consumers, and
consequently, has seen rapid growth as a communication channel by a number of smaller …