FinTech and Financial Inclusion: Exploring the Mediating Role of Digital Financial Literacy and the Moderating Influence of Perceived Regulatory Support
Exploring the potential of financial technology (FinTech) to promote financial inclusion is the
aim of this research. This study concentrated on understanding why people use FinTech and …
aim of this research. This study concentrated on understanding why people use FinTech and …
Unleashing financial inclusion: the mediating role of digital marketing in the impact of fintech and behavioral intention
SU Rehman, S Hussain, A Rasheed - Journal of Modelling in …, 2024 - emerald.com
Purpose This study aims to explore the impact of financial technology (fintech) and
behavioral intention on financial inclusion, specifically focusing on the role of digital …
behavioral intention on financial inclusion, specifically focusing on the role of digital …
Interplay between Digital Marketing, Business Analytics and Innovation Capability: A Case of Greece SMEs
G Moschogianni - … of Management Practices, Humanities and Social …, 2024 - global-jws.com
This study examines the effects of digital marketing on the purchase intention and market
performance of Small and Medium-Sized Enterprises (SMEs) in a developing market in …
performance of Small and Medium-Sized Enterprises (SMEs) in a developing market in …
[PDF][PDF] BIBLIOMETRIC INSIGHTS INTO THE EVOLuTION OF DIGITAL MARKETING TRENDS
NM Sang - 2024 - businessperspectives.org
This bibliometric analysis aims to delineate the progression of research in the domain of
digital marketing by examining 513 English-language articles published in Scopus during …
digital marketing by examining 513 English-language articles published in Scopus during …
Impact of digital marketing in Lemon Pvt. Ltd.'s offerings: a company case study
Y Katwal - 2024 - theseus.fi
Businesses have been connecting with their clients in a new method since digital marketing
came into existence. They use this system to inform, attract, and change their intended …
came into existence. They use this system to inform, attract, and change their intended …
Marketing Information Systems and Their Impact on Financial Inclusion: An analytical Study on a Sample of Iraqi Banks
AH Yousif - Journal Dimensie Management and Public Sector, 2024 - hdpublication.com
The study reviews the role of marketing information systems in promoting financial inclusion
in Iraq, considering the process of data collection and analysis in the market context as a …
in Iraq, considering the process of data collection and analysis in the market context as a …