Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …

Purpose Sustainable customer relationship management (SCRM) is a combination of
business strategy, customer-oriented business processes and computer systems that seeks …

Green marketing is focused on a responsible approach to the environment, which is
integrated into various areas of society. In order to build a successful and socially …

The current paper deals with the bibliometric analysis of the scientific studies indexed by the
Web of Science database on linking sustainable growth and green brand. In the conditions …

The growing competitiveness of the market has put pressure on companies to improve their
customer relationship management strategies. In an era where mass marketing techniques …

Research background: In the current era of globalization, corporate social responsibility has
been gaining an increasing attention. By implementation CSR activities into their business …

The article summarizes the arguments and counterarguments within the scientific debate on
the development of the waste management system in the context of financial impact. The …

The consumer preferences and behaviour should be considered with the purpose to
implement marketing strategies in today's world successfully. It is crucial to understand how …

The research aims to identify individual value-creation indicators, which are provided to
suppliers, and their significance in building and maintaining sustainable, long-lasting mutual …

This study aims to find out the influence of Relationship Marketing, and Green Marketing to
the Sustainability Business on SMEs (small and medium-scale Enterprise) in Kab. Bandung …