Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization
AH Salah, A Alzghoul - International Review of Management …, 2024 - econjournals.com.tr
This research examines the interplay between Business Intelligence tools and digital
marketing strategy optimization, with a focus on the moderating role of customer orientation …
marketing strategy optimization, with a focus on the moderating role of customer orientation …
Business intelligence tools in finance: A review of trends in the USA and Africa
This paper provides a comprehensive overview of the current trends in Business Intelligence
(BI) tools within the finance sector, with a specific focus on the divergent landscapes of the …
(BI) tools within the finance sector, with a specific focus on the divergent landscapes of the …