Virtual reality (VR) and Augmented Reality (AR) have undergone technical evolutions over
the last few decades including improvements in immersion and the feeling of telepresence …

Adding virtual information that is indistinguishable from reality has been a long-awaited goal
in Augmented Reality (AR). While already demonstrated in the 1960s, only recently have …

This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …

This paper presents a detailed review of the applications of augmented reality (AR) in three
important fields where AR use is currently increasing. The objective of this study is to …

Virtual reality (VR) and augmented reality (AR) are overcoming the physical limits of real‐life
using advances in devices and software. In particular, the recent restrictions in transportation …

In Augmented Reality (AR), users perceive virtual content anchored in the real world. It is
used in medicine, education, games, navigation, maintenance, product design, and …

The current study intends to highlight the most relevant studies in simulated realities with
special attention to VR and marketing, showing how studies have evolved over time and …

Augmented Reality (AR) is an innovative concept that enriches consumers' perception of the
real world with virtual content. Prior research has shown that AR has the potential to inspire …

Abstract Collaborative Mixed Reality (MR) systems are at a critical point in time as they are
soon to become more commonplace. However, MR technology has only recently matured to …

G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY
ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR …