Planning Facebook message strategy and creative appeal for effective ad engagement–an exploratory study
Purpose Studying the effect of social media advertising on consumer engagement, this study
analyzes the impact of shared-experience versus personal message strategies …
analyzes the impact of shared-experience versus personal message strategies …
Does banner advertising still capture attention? An eye-tracking study
A Simonetti, E Bigne - Spanish Journal of Marketing-ESIC, 2024 - emerald.com
Purpose The purpose of this study is to investigate how much visual attention is given to
banner ads embedded in Web page content dependent on whether the user's task is goal-or …
banner ads embedded in Web page content dependent on whether the user's task is goal-or …
The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues
E Romero-Jara, F Solanellas, S López-Carril… - International Journal of …, 2024 - emerald.com
Purpose In a dynamic, continuously evolving sports landscape, social media have become
an indispensable tool for sports organizations to cultivate meaningful connections with fans …
an indispensable tool for sports organizations to cultivate meaningful connections with fans …
Тенденції розвитку маркетингових комунікацій туристичних підприємств в умовах цифровізації
І Кулиняк, Н Іваницький - Mechanism of an economic …, 2023 - mer-journal.sumy.ua
Анотація Зростання впливу цифрових технологій на різні сфери життя, зокрема на
туризм, робить актуальним вивчення нових підходів та напрямів, які забезпечують …
туризм, робить актуальним вивчення нових підходів та напрямів, які забезпечують …
[PDF][PDF] Using neurophysiological tools to investigate marketing communication elements in digital and extended reality contexts
A Simonetti, E Bigné - 2023 - roderic.uv.es
Departamento de Comercialización e Investigación de Mercados Programa de Doctorado
en Marketing Using neurophysiological tool Page 1 Departamento de Comercialización e …
en Marketing Using neurophysiological tool Page 1 Departamento de Comercialización e …
Emotional Contagion as the New Propaganda?: Examining Fear's Mediating Effect on Political Advertising Exposure in Social Media
AH Salopek, KL Sussman, P Iyer - Social Media Politics - taylorfrancis.com
This chapter used real-world advertising data to examine how emotion can act as a frame in
advertising messages influencing the reach of political propaganda. This process used a …
advertising messages influencing the reach of political propaganda. This process used a …
[引用][C] 63 Emotional Contagion as the New Propaganda? Examining Fear's Mediating Effect on Political Advertising Exposure in Social Media
A Hendricks Salopek, KL Sussman, P Iyer - … Media Politics: Digital Discord in the … - Routledge