Buku referensi ini menjelaskan secara komprehensif mengenai Perilaku Konsumen dalam
konteks era digital di Indonesia saat ini. Topik yang dibahas secara runtut mulai dari …

Purpose This empirical paper is an endeavor to explore the relationship between social
media advertising (SMA) and customers' purchase intention (CPI) in three South Asian …

Social media in the prevailing era has changed the attitudes and lifestyles of all individuals,
especially university students. Given its importance, this study examines the impact of …

This research examines the effect of visual social media marketing on customer purchase
intention in Jordanian real estate companies while considering the mediating role of …

The decline in sales of Samsung smartphones which was quite significant compared to its
competitors did not prevent Samsung from being able to maintain its position as the market …

The modern real estate industry, including real estate market in Jordan, is highly competitive
and challenging. This descriptive study aims to examine the effect of visual social media …

High demand of tourism services in Indonesia has increased the number of travel agency
businesses. However, conventional travel agencies must face difficulties by competing with …

This article aims to determine the effect on the relationship between social media marketing
and brand equity moderated by brand experience with the aim of studying Uniqlo luxury …

Pengunjung e-commerce lazada mengalami penurunan yang signifikan pada kuartal Ⅰ
pada tahun 2019 sampai di angka 28 juta pengunjung, lazada mengalami penurunan dari …

Purpose: The purpose of this study was to examine the role of social media presence in
thriving in and increasing brand awareness in the fashion retail industry of Sweden. The …