Based on the antecedent-privacy concern-outcome (APCO) model of privacy concerns, this
study developed a moderated mediation model to investigate the mechanisms by which …

This study aims to explore the determinants of parasocial interaction (PSI) and the causal
relationships between PSI and live streaming continuance watching intentions. Besides, we …

Social networking sites (SNSs) are used widely, raising new issues in terms of privacy and
disclosure. Although users are often concerned about their privacy, they often publish …

Attract: This study aims to examine the influence of individual factors such as self-esteem
and public consciousness and interpersonal factors such as the need for self-validation …

Previous studies on computer-mediated communication have investigated the use of
WhatsApp groups for health education, health communication, and behavior change, but no …

Trust is fundamental to people's (social) lives–which also applies to their social media
privacy behaviors. In this chapter, we will deal with people's trust in terms of their positive …

Most social media platforms are encouraging users to disclose as much as possible due to
self-disclosure on social media being the key value to the success of these platforms. Yet …

Abstract The use of Social Networking Sites (SNS) is increasing daily. These sites provide a
virtual platform for the users to disclose their personal information such as their names …