The Impact of Digital Marketing Tools on Customer Loyalty of Jordanian Islamic Banks

AM Al-Adamat, M KassabAlserhan… - Emerging Trends and …, 2023 - Springer
This study examine the impact of digital marketing tools (DMT) on the customer loyalty (CL)
of Jordanian Islamic banks.(Google) forms was used by the researchers to distribute a …

The Impact of Integrated Marketing Communications Tools on Achieving Competitive Advantage in Jordanian Universities

FA Al-Fakeh, MS Al-Shaikh, SIS Al-Hawary… - Emerging Trends and …, 2023 - Springer
The study came to test the impact of the integrated marketing communications on achieving
the competitive advantage of private universities in Jordan. The population of this study …

The role of marketing intelligence in improving the efficiency of the organization: An empirical study on jordanian hypermarkets

B Ismaeel, BY Alkhawaldeh, KK Alafi - Journal of Intelligence Studies in …, 2023 - ojs.hh.se
In today's competitive business environment, marketing intelligence plays a crucial role in
improving the efficiency of organizations in hypermarkets in Jordan. The purpose of this …

Does Social Media Marketing Affect Marketing Performance

AAS Mohammad, MY Barghouth, N Al-Husban… - Emerging Trends and …, 2023 - Springer
The study investigated the impact of social media marketing (SMM) on marketing
performance (MP). The population of the study consistst of customers of auto lubricants …

Work teams and their impact on the success of entrepreneurial strategic projects study in SME in Jordan

K Al-hawajreh, SM Al Dabas, MM Alqahtani… - Emerging Trends and …, 2023 - Springer
This research came to test the impact of work teams on achieving success in entrepreneurial
projects. A random sample of (850) respondent was choosen. This study was conducted …

Impact of Artificial Intelligence Technologies on Marketing Performance

REA Ghaith, SIS Al-Hawary, LS Mohammad… - Emerging Trends and …, 2023 - Springer
This research aims to test the impact of artificial intelligence technologies on marketing
performance. Customers of commercial banks in Jordan are the study population. A …

The Role of Digital Public Relations in Improving the Mental Image

MS Al-Shaikh, SA Mohammad, SIS Al-Hawary… - Emerging Trends and …, 2023 - Springer
This study came to test the role of digital public relations in improving the mental image of
the Jordanian Duty Free Company. The study population includes all customers of the …

The Impact of Diversity of Human Resource on the Quality of Work-Life

KM Al-hawajreh, AR Al-Nawaiseh, AF Dalky… - Emerging Trends and …, 2023 - Springer
This research aims to test the effect of managing diversity in human resources on the quality
of work life. It was focused on telecommunications companies in Jordan. A random sample …

The Impact of Internal Marketing Practices on Continuous Commitment in Jordanian Telecommunications Companies

MM Alrfai, SMT Khodeer, AAA Lemoun… - Emerging Trends and …, 2023 - Springer
The research is designed to test the impact of internal marketing practices on continuous
commitment. The study population consisted of customers of Jordanian telecommunications …

Impact of Digital Marketing Tools on Customer Interactions in Jordanian Telecommunications Companies

AM Al-Adamat, MO Almaseid, AF Alserhan… - Emerging Trends and …, 2023 - Springer
The objective of the study is to test the impact of digital marketing tools on customer
interaction. The study population consisted of customers of Jordanian Telecommunications …