Critical Success Factors for Sustainable Marketing: A Strategical Framework Using Key Performance Indicators in Small and Medium Enterprises (SMEs) Businesses …

ANAL Shukri, S Ismail - International Journal of Academic …, 2023 - knowledgewords.com
Small and medium enterprises (SMEs) have limited employees, resources, and assets
below a certain threshold. Many Oman's SMEs exited and disconnected their business in …

[PDF][PDF] The Effect of Service Quality, Product Innovation, External Factors on Sustainable Growth with Competitive Advantage as a Mediator

R Tomahuw, F Jasfar, R Kristaung - ieomsociety.org
This study aims to offer a model that shows the influence of direct and indirect relationships
of sustainable growth and factors that influence it such as Service Quality, Product …