In recent years, changes in customer–brand relationships have represented a major
challenge for branding research. This study explores how the dimensions of perceived …

The study investigates the determinants of trust in sellers and products and purchase
intention in the social commerce (s-commerce) context by considering the moderating …

The innovative ChatGPT AI-based application is considered a supplemental tool for learners
to assist and guide broader academic information and research opportunities in various …

The advent of LLM chatbots has raised significant academic integrity concerns in higher
education. Students are reportedly misusing these tools for assignments. However, there is …

Technology education enables teachers and students to grasp a variety of academic
resources related to online learning topics such as learning platforms, databases, and …

Este artículo analiza la actitud hacia el uso académico del ChatGPT de docentes en
formación de República Dominicana. Se administró un cuestionario en Google Forms …

ChatGPT has facilitated the students in multiple ways. Talking particularly about its
usefulness in library services provides several opportunities to students, enabling them to …

This study explores the key roles to be played by instructors in facilitating the use of
ChatGPT in university classroom sessions. To ensure more field-oriented roles, in-depth …

Despite its remarkable capacity and potential, ChatGPT has limitations regarding
information credibility. To mitigate these limitations, individuals often resort to verification …

Background The use of ChatGPT among university students has gained popularity. The
current study aimed to assess the factors driving the attitude and usage of ChatGPT as an …