Neuromarketing algorithms' consumer privacy and ethical considerations: challenges and opportunities
M Goncalves, Y Hu, I Aliagas… - Cogent Business & …, 2024 - Taylor & Francis
This research investigates the ethical and privacy issues arising from using AI andML in
neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies …
neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies …