Marketing in a family firm context has been increasingly researched over the past years. This
study reviews 104 publications at the intersection of marketing and family firms to identify …

Family firms (FF) represent an important business segment worldwide, contributing greatly to
their country's GDP and social well-being, giving employment and contributing to …

COVID-19 leads to a reinforced need to address sustainability at the economic,
environmental, and social pillars, and the six categories of Corporate Social Responsibility …

Purpose The main purpose of this paper is to explore the impact of digital technologies on
the promotion of tourist offer from the perspective of family businesses. The paper tries to …

In addition to the intrinsic value of the product, social, cultural and psychological factors also
have a major influence on the consumer's purchasing decision. They are also influenced by …

Small and medium enterprises (SME) are the basic economic force in the European Union.
Their competitiveness and successful future development are the key to European cohesion …

This article was inspired by current events. The shopping craze generated by the
coronavirus pandemic raised some questions that this article aims to answer by analysing a …

There is a conceptual problem in the adequate application of internal audit and internal
control in the real business of the marketing environment. Although both of these managerial …

Social network usage is a prerequisite for the functioning of companies and their
competitiveness. The level, focus of their usage, and link with the company process are …

The current hyper-competitive environment offers many great opportunities for small and
medium-sized businesses (SMEs), but on the other hand, this business environment is also …