Fostering the conversion of free users to premium subscribers and retaining those premium
users are critical objectives for freemium service providers. Building on consumer value …

Companies in platform-based business markets have widely embraced freemium business
models where profit primarily depends on a minority of paying customers. However, the key …

Platform-based business models have become such an essential pillar of today's economy
that the term 'sharing economy'is now frequently used to describe the new status quo. The …

Online games have created significant opportunities for electronic commerce managers. The
degree to which online gamers regard their avatars—their gaming representations—as …

Most online games are commercial systems that attempt to motivate gamers to continue
playing by enticing them to progress from one game level to the next. This indicates that the …

Connected objects in a billion scale are expected in the Internet of Things (IoT). These
objects (“things”) are interacting autonomously, with minimal human intervention and …

Social computing has transformed the content industry. Content providers have changed
from providing merely content to offering social content experiences that allow users not only …

Interdependence and network convergence among users characterize strong online social
networks and fuel continuance intention. However, little is known about what personality …

An established body of research exists in which playing video games has been associated
with potentially problematic behaviours, such as gambling. An issue highlighted by the …

We present an approach to learn and deploy human-like playtesting in computer games
based on deep learning from player data. We are able to learn and predict the most" human" …