Customer satisfaction is paramount to businesses success. It has been researched in
business and marketing since the 1970s. If customer satisfaction is achieved brand loyalty …

Purpose As technology-created gamers' representations, avatars are influential in
communication among online gamers. However, there is scant research on how avatars' …

In light of increasing digitization and monetization, the freemium pricing model is being used
more and more frequently. Against a backdrop of increasing competition and rising costs to …

Freemium business models are a potential monetization strategy wherein companies can
persuade consumers to buy premium services by offering a free version with limited …

Previous research on the effectiveness of event marketing was predominantly focused on
single events and individual participants. This paper aims to expand the scope of inquiry into …

This article analyzes the business ethics of digital games, using Ayn Rand's philosophy of
Objectivism. It identifies different types of monetization options as virtuous or nonvirtuous …

Online games are highly popular computer applications that generate enormous profits for
companies that produce games. Online players actively participate and interact in gaming …

In this paper, we model a fully covered duopoly market in which two firms offer a
differentiated information product that exhibits positive network effects and a complementary …

Internet-based firms extensively use freemium pricing strategies to thrive in the hyper-
competitive e-marketplace (eg, Spotify, Tinder). Yet many firms using this pricing strategy …