Purpose The aim of this research is to assess the influence of the underlying service quality
variable, usually related to university students' perception of the educational experience …

Business model is a useful tool for managers to translate their strategies to process in a
typical institution. On the other hand, this tool shows the architecture of any organization …

This study examines how the Theory of Planned Behavior and perceived risk can affect the
intention to switch users of free versions of freemium online applications and games to use …

Online learning communities play a crucial role in delivering high-quality courses to a large
number of learners. However, to maintain an economically sustainable and constantly …

The study examines the impact of customer-based value perception on customer loyalty with
food delivery services applications provided by technology services companies in the …

This study investigates how the Theory of Planned Behavior determines the customer
intention to use the freemium paid version of online apps and games. Data were collected …

Social networks are known to influence users of online information systems, including online
games. However, the mechanism underlying the impact of social networks on online gamer …

Because of growing digitalization, consumers are confronted with more and more new
technologies. Digital ecosystems and digital platforms are of great importance in this context …

Abstract Research Aims: The Freemium business model is becoming increasingly prominent
in the current digital economy. In the mobile game market, total revenue from free-to …

In this paper, we explore the factors that directly and indirectly affect users' willingness to
subscribe to a paid plan for individual cloud services (ICS). This is particularly relevant …