Purpose The purpose of this paper is to review augmented reality (AR) within retailing by
identifying, outlining and discussing definitions of AR, applications of AR that are relevant for …

In this paper, we describe our experience with the design of an augmented reality dressing
room in which 3D models of a dress are overlaid with a color image from a camera to …

We present an approach based on a natural user interface and virtual reality that allows the
user's body to be visualized and tracked inside a virtual environment. Our aim is to improve …

We present a client–server framework for the development of mobile applications that use
augmented reality to visualize geo-located data. We provide a scalable and flexible …

The interest in the online shopping field has increased considerably nowadays. This has led
to emerging technologies being applied in this context. One of the sectors to which particular …

Customer inspiration is gaining scholars attention in the marketing literature. Thus, the main
objective of this study is to highlight on customer inspiration in the online shopping context …

Online shopping constitutes a huge market in today's world. But still hasn't reached to its
maximum potential. Sales companies in online mode encounter a lot of crises when a large …

The fashion retail industry faces immense changes in the rapid growth in e-Commerce
recently, retailers worry about the future of traditional shopping. Augmented Reality (AR) and …

The retail industry has become smarter day by day and providing greater value to both
consumers and retailers. Augmented Reality has appeared as a fast development …

Recent advances in Information and Communications Technology (ICT) have many
contributions specially the transformation on educational sector, include universities and …