Purpose Partial least squares structural equation modeling (PLS-SEM) has become popular
in the information systems (IS) field for modeling structural relationships between latent …

The influence of perceived social media marketing elements on consumer–brand engagement
and brand knowledge | Emerald Insight Books and journals Case studies Expert Briefings …

Evolving internet technology has brought about changes in consumer lifestyle and
increased online shopping. Grounded in the theory of technology readiness (TR), this study …

Sleep is a major factor for human physical and mental health and abnormality in a person's
sleep, this can cause sleep disturbances. The emergence of sleep disturbances makes …

Over the last couple of decades, technological advancements have accelerated
exponentially, especially in the realm of online social networking networks. The artificial …

Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …

Purpose Research on online businesses has focused on the adoption of e-commerce and
initial purchase behavior; repurchase intention and its antecedents remain …

Driving consumer–brand engagement and co-creation by brand interactivity | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Influence of corporate social responsibility and brand attitude on purchase intention | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

This paper aims to investigate the effect of family firms' characteristics on millennials'
purchase intention through three dimensions (emotional appeal, product and service quality …