In the extremely competitive business environment typical of the 20th century, small and
medium-sized enterprises have had to face countless challenges. As time progressed …

The use of social media offers tremendous innovation potential. Yet, while current research
emphasizes success stories, little is known about how firms can leverage the full potential of …

The widespread use of social media has created a huge market for digital marketing
platforms. However, as people spend more time on social media daily, concerns about its …

La globalización, la Internet como medio para interacción comercial y las tecnologías de
información y comunicación como herramientas de negocio, han beneficiado a la empresa …

Abstract Information and communication technologies (ICT) are critical to leverage the digital
divide among disadvantaged individuals, groups, and communities. Given the persistent …

Abstract Less than 1% of South-Africans donate blood annually. New donors are required,
especially from Millennials, who are large in numbers and influential. Being more receptive …

Regardless of the growth in social media and social network advertising (SNA), little
theoretical and empirical knowledge exists on the differences between countries, and the …

This study examines the impact of Social Media Advertising Content (SMAC) and Social
Media Sales Promotion Content (SMSPC) on Brand Image (BI) and customer behavior (CB) …

Introduction The growing trend of social media use has influenced all segments of society,
including education, during the COVID-19 pandemic. At the same time, authentic leadership …

Targeted advertising is online advertising that focuses on the behavior of the consumer to
give them a specific advertisement. Literature on targeted advertising focused mainly on the …