Every now and then one comes upon a genuinely new idea. Professor Saras Sarsvathy's
idea of effectuation is one such. Effectuation is a refreshingly new look at the old …

Scholars have advocated the development of entrepreneurship as a design science. One
foundational challenge in a design science is to identify design principles. We argue that a …

The existence of small independent retailers is seriously jeopardised by severe competitive
pressure, mainly caused by the sharp rise in online trading, rapidly changing consumer …

On the cognitive microfoundations of effectual design: the Situated Function–Behavior–Structure
framework | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Within Geography, as in other disciplines, the neoliberalisation of Higher Education has led
to an increasing curriculum focus on graduate attributes with student employability as an …

This research paper delves into the fascinating interplay between causation, effectuation,
and digital integration within the sphere of entrepreneurship, particularly accentuated in the …

This thesis examines the role of different types of entrepreneurial cognitive logics—namely
causation, effectuation, and bricolage (CEB)—in new service development (NSD) processes …

This study investigated the impact of marketing creation capability on marketing
performance. In this study distributed to the marketing directors or marketing managerin 283 …

As new markets continuously emerge, increasing academic attention has been devoted to
identifying what factors predominantly foster this process. Notably, scholars have coupled …

The existence of small independent retailers is seriously jeopardised by severe competitive
pressure, mainly caused by the sharp rise in online trading, rapidly changing consumer …