The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets

B Kurdi, M Alshurideh, I Akour… - … Journal of Data and …, 2022 - m.growingscience.com
As a result of the advanced technological development, the businesses operations have
been involved within modern marketing activities to promote their products and services …

A literature review on digital marketing strategies and its impact on online business sellers during the COVID-19 crisis

AC Tabuena, SML Necio, KK Macaspac… - Asian Journal of …, 2022 - ajmesc.com
The primary objective of this literature review is to examine the digital marketing strategies
used by online business sellers amidst the COVID-19 pandemic. In this case, effective …

[PDF][PDF] Social media marketing during COVID-19: behaviors of Jordanian users

M Alghizzawi, A Al-ameer, M Habes… - Stud. Media Commun, 2023 - academia.edu
Social media marketing is an important concept and influences the behavior of individuals
and the change of their habits, based on evidence and marketing campaigns that target …

Factors affecting Arab consumers' attitudes toward online shopping in light of COVID-19: the moderating role of digital marketing

M Salem, S Baidoun, N Abu Sharekh… - Journal of Enterprise …, 2023 - emerald.com
Purpose In both developed and developing countries, the COVID-19 pandemic has created
a new generation of first-time online shoppers. More significantly, academics and …

Healthy living and new media: a review

M Habes, S Ali, D Tahat, JKJ Aldarmaki - European, Asian, Middle Eastern …, 2022 - Springer
Healthy living is an essential aspect of sustainable socioeconomic growth and development.
Those who are healthy, can effectively cope with everyday challenges and avail better living …

Digital marketing and sustainable businesses: as mobile apps in tourism

M Alghizzawi, M Habes, A Al Assuli… - Artificial intelligence and …, 2023 - Springer
The evolution of digital marketing in tourism from a mobile apps perspective has led to a shift
towards personalization and targeting, the use of augmented reality (AR) and virtual reality …

The relation between social media and students' academic performance in Jordan: YouTube perspective

M Habes, SA Salloum, M Alghizzawi… - … conference on advanced …, 2019 - Springer
This study aims mainly at analyzing the relationship between social media and students'
academic performance in Jordan in the context of higher education from a YouTube …

[PDF][PDF] Hotel performance in the digital era: Roles of digital marketing, perceived quality and trust

AP Juliana, DM Lemy, R Pramono… - Journal of Intelligent …, 2022 - lintar.untar.ac.id
• Aims• Journal of Intelligent Management Decision (JIMD)(ISSN 2958-0072) is a fully
refereed international open access journal focusing on the state-of-the-art research of the …

The relationship between digital media and marketing medical tourism destinations in Jordan: Facebook perspective

M Alghizzawi, M Habes, SA Salloum - International conference on …, 2019 - Springer
This study aimed to analyze and discover the relation of using digital media sites (Facebook)
on promoting medical tourism destinations in Jordan, and its impact on the behavior of …

The impact of de-marketing in reducing Jordanian youth consumption of energy drinks

MS Al-Shibly, M Alghizzawi, M Habes… - … conference on advanced …, 2019 - Springer
This paper explores the world of energy drinks and its negative effects on the youth and how
to de-market it, the study uses a quantitative method to evaluate the impacts of consuming …