Reinforcement learning based advertising strategy using crowdsensing vehicular data
As an effective tool, roadside digital billboard advertising is widely used to attract potential
customers (eg, drivers and passengers passing by the billboards) to obtain commercial profit …
customers (eg, drivers and passengers passing by the billboards) to obtain commercial profit …
Large-size data distribution in IoV based on 5G/6G compatible heterogeneous network
The distribution of large-size data block in the Internet of Vehicles (IoV), especially in the
urban IoV with dense vehicles, is still a challenge issue. Though the methods based on 5G …
urban IoV with dense vehicles, is still a challenge issue. Though the methods based on 5G …
Data-driven targeted advertising recommendation system for outdoor billboard
In this article, we propose and study a novel data-driven framework for Targeted Outdoor
Advertising Recommendation (TOAR) with a special consideration of user profiles and …
Advertising Recommendation (TOAR) with a special consideration of user profiles and …
An empirical study of travel behavior using private car trajectory data
Currently, an increasing number of private cars drive on roads and produce a massive
volume of trajectory data. These data provide a new opportunity for understanding people's …
volume of trajectory data. These data provide a new opportunity for understanding people's …
Using overhearing and rateless coding in disseminating various messages in vehicular AdHoc networks
Vehicular Ad hoc Networks (VANETs) are emerging technologies with the primary purpose
of establishing Vehicular communications. Available protocols for data dissemination in …
of establishing Vehicular communications. Available protocols for data dissemination in …
[PDF][PDF] Maximum-Profit Advertising Strategy Using Crowdsensing Trajectory Data
K LOU, Y YANG, F YANG… - ZTE Communications, 2021 - zte.magtechjournal.com
Out-door billboard advertising plays an important role in attracting potential customers.
However, whether a customer can be attracted is influenced by many factors, such as the …
However, whether a customer can be attracted is influenced by many factors, such as the …
Advertising strategy for maximizing profit using crowdsensing trajectory data
K Lou, S Li, F Yang, X Zhang - Security and Privacy in Social Networks and …, 2020 - Springer
Out-door billboard advertising is a traditional method to attract potential customers for
making commercial profits, which represent the income from attracted customers' …
making commercial profits, which represent the income from attracted customers' …