In this paper, we present a review of how the various aspects of any study using an eye
tracker (such as the instrument, methodology, environment, participant, etc.) affect the quality …

ABSTRACT Virtual Reality Head-Mounted Displays (HMDs) reached the consumer market
and are used for learning purposes. Risks regarding visual fatigue and high cognitive load …

Experiments are increasingly moving online. This poses a major challenge for researchers
who rely on in-lab techniques such as eye-tracking. Researchers in computer science have …

In many research fields, the widespread use of questionable research practices has
jeopardized the credibility of scientific results. One of the most prominent questionable …

Companies are increasingly relying on influencer marketing as a relevant pillar of their
marketing communication strategy. It is therefore of vital importance to practitioners to …

Background There is a growing interest to understand the neurobiological mechanisms that
drive the positive associations of physical activity and fitness with measures of cognitive …

Eye tracking data can serve as a unique metric for comparing expert-novice differences by
providing insights into attentional processes, which can lead to timely intervention and better …

Neuromarketing or consumer neuroscience is a relatively new market research
subdiscipline that has gained popularity among consumer behavior scientists in the past two …

Recently, biometric data generated by fingerprints, hand geometry, heart rate, voice
patterns, facial characteristics and expressions, brain activity and body movement has …

Understanding what information is important for consumers when making a purchase-
related decision has been a key question for researchers and practitioners ever since the …