A growing number of studies have sought to understand the effects that rules and heuristics might have on discrete choice models' outputs, especially the impacts on willingness to pay …
The paper deals with the topic of the country of origin impact on consumer purchase decision in the European Union beverage market. Its aim is to determine whether the …
HHP Villarreal - Repositorio de la Red Internacional de Investigadores …, 2018 - riico.net
La percepción de la calidad en el consumo de vino es un proceso complejo, resultado de los múltiples atributos que componen el vino y que afectan en diferentes proporciones la …