This study, through a bibliometric analysis, aims to provide increased knowledge of the
evolution and effects of artificial intelligence over the last 30 years in customer engagement …

Background: The increasing penetration of smartphones and the Internet in developing
countries caused the rise of e-retail. Conversational commerce is highly increasing via …

Technological advancements improve the knowledge potential of business and help in
building interactions with the customers. Artificial intelligence is drastically changing the way …

Customer engagement (CE) is a crucial marketing concept whose relevance has been
further enhanced by the growth of social media and digital marketing. While the significance …

This study aims to study the impact of the marketing artificial intelligence tools represented
by the chatbots, voice search, visual search, predictive analytics and the customer profile …

This chapter investigates the relationship between artificial intelligence algorithms and
advertising performance and customer engagement in Zimbabwe. Four AI algorithm types …

This study delves into the intricacies of digitalization in the retail industry and how it has
evolved with the onset of the industrial revolution. It explores the dynamics of this process …

Programmatic advertising (PA) has gained its popularity in the field of marketing. According
to the literature review, there has been various studies about PA's characteristics and …

The present study was aimed at determining factors and representing a model for
personalized advertising by the mixed method. In the qualitative phase, using the Meta …

Background: The increasing penetration of smartphones and the Internet in developing
countries caused the rise of e-retail. Conversational commerce is highly increasing via …