Highlights•A classification of key research on political communication on Twitter.•Nuances of
political communication are hard to capture through quantitative methods.•Contextual study …

At the time the first edition of this book was published, in 2005, many commentators were
already predicting the end of creative advertising. The revolution in digital communication …

Politicians and public managers utilize branding to communicate with the public as well as
to position themselves within the ever-present media now so central to political and …

Untitled Page 1 Page 2 POLITICAL MARKETING Page 3 This page intentionally left bank Page
4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …

The 'permanent campaign'is said to have reached its apogee in the incumbent
communications strategies of Bill Clinton and Tony Blair. However, their assiduous courting …

Purpose–The purpose of this paper is to examine political marketing with regard to its
different conceptualisations and dimensions, and to suggest cognate areas for empirical …

Purpose–The purpose of this paper is to develop an understanding of how voters view the
political brand by analysing the mental maps that voters create when asked to think about a …

Incumbent political parties, like the providers of commercial goods and services, are seeking
to secure repeat sales at a time when consumer loyalty is under threat from proliferating …

Korku çekiciliği insanlara, mesajlarda ileri sürülen tavsiyelere uymadıklarında başlarına
gelecek olumsuz sonuçlara işaret ederek; onlarıkorku yoluyla ikna etmeye çalışan bir …

Pazarlama anlayışı, pazarlamanın ilk uygulanma aşamalarında, işletmelere ait mal ve
hizmetlerin üretimini ve ekonomik süreçte değişimini incelemiştir. Ancak zamanla özellikle …