Rural tourism: A systematic literature review on definitions and challenges
The definition of rural tourism remains unclear and only a few studies have mapped the
current state of knowledge in this field. Through a systematic quantitative literature review …
current state of knowledge in this field. Through a systematic quantitative literature review …
Forty years of the rural tourism research: Reviewing the trend, pattern and future agenda
Rural tourism has been a key research area over the last few decades. However, evaluating
the advancement of its dimensions as a systematic and comprehensive audit was long …
the advancement of its dimensions as a systematic and comprehensive audit was long …
[HTML][HTML] When do AI chatbots lead to higher customer satisfaction than human frontline employees in online shopping assistance? Considering product attribute type
Y Ruan, J Mezei - Journal of Retailing and Consumer Services, 2022 - Elsevier
The increasing adoption of AI chatbots in online shopping assistance, as a complement or
substitute for human frontline employees (HFLEs), leads to the question whether HFLEs …
substitute for human frontline employees (HFLEs), leads to the question whether HFLEs …
Marketing robot services in hospitality and tourism: the role of anthropomorphism
Humanoid robots should play an increasing role in hospitality and tourism services.
Anthropomorphic–human like–characteristics seem critical component to consumers …
Anthropomorphic–human like–characteristics seem critical component to consumers …
Understanding the use of Virtual Reality in Marketing: A text mining-based review
The current study intends to highlight the most relevant studies in simulated realities with
special attention to VR and marketing, showing how studies have evolved over time and …
special attention to VR and marketing, showing how studies have evolved over time and …
How does rural tourism experience affect green consumption in terms of memorable rural-based tourism experiences, connectedness to nature and environmental …
J Chen, Y Huang, EQ Wu, R Ip, K Wang - Journal of Hospitality and Tourism …, 2023 - Elsevier
This paper investigates the relationship between rural tourism experience and tourists' post-
experience green consumption intention. This study is conducted with 345 respondents who …
experience green consumption intention. This study is conducted with 345 respondents who …
Place attachment through sensory-rich, emotion-generating place experiences in rural tourism
Place attachment may be a relevant outcome of place experiences, connected to positive
emotions felt at rural destinations. Especially for rural areas, where a loyal client base is …
emotions felt at rural destinations. Especially for rural areas, where a loyal client base is …
Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐and after‐service consumption perspective
The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …
[HTML][HTML] The influencing factors on service experiences in rural tourism: An integrated approach
S Chen, M Sotiriadis, S Shen - Tourism Management Perspectives, 2023 - Elsevier
The exploration of service experiences in rural tourism is an important area in tourism
research because it concerns the comprehensive visit and stay in a rural area …
research because it concerns the comprehensive visit and stay in a rural area …
Emerging rural tourism in China's current tourism industry and tourist behaviors: The case of Anji County
Recognizing the notable growth of rural tourism in China, this research aimed to take Anji
County as a case to comprehend the role of rural tourism destination performances in …
County as a case to comprehend the role of rural tourism destination performances in …